Session 3: The Business Value of IT

Learning Objectives

• Analyze a company's IT budget
• Explain the key elements and challenges of estimating business value of IT
• Perform a cost analysis of an IT
• Perform a value assessment of an IT
• Describe key elements of the Internet and data communication networks

Campus section students will complete A+C+Assignments

A. Campus Class Meeting Agenda

1. Q&A
2. Case Discussions 
3. Team Project Forum (led by Team A)
4. Intro to Individual Assignment on Analytics - B

See resources on Relational Database here
 
B. EIA for Both Campus and Online Section (3 hours)

• "Leading Digital Transformation" by MIT's Andy McAfee (1 hour on 5.15.2014; executive summary available here.)

• Competing in the Connected Economy (1 hour HBR)

• Prepare Your Organization to Capitalize on Predictive Analytics (1 hour)

• How Smart, Connected Products are Transforming Competition (5 minutes)

• Shaping the Digital Customer Journey (HBR)

• How the Internet Works by Django Girls

• The Internet in Real-Time (1 minute) 

• Google gives the world a peek at its secret servers (15 minutes)

• What Your Online Behavior Says About You (10 minutes TED Talk)

• Mapping the tubes: The hidden world of undersea cables that make up the internet (30 minutes) What a quarter-century of Internet growth looks like, under water

• Wiring the Amazon (8 minutes): A beautiful documentary that chronicles a remote Peruvian village’s four-year struggle to get Internet access

• Net Neutrality (14 minutes) by John Oliver on Last Week Tonight 

Assignments Due Before Next Session Begins (12 hours of studies outside classroom) 
Readings Quiz 3 Individual Assignment on Case Analysis 3 (IAC3) Team Assignment 3 (TA3)

• To be completed BEFORE Quiz 3

1. Gallaugher Chapter 3: Zara
2. Gallaugher Chapter 13: Software - an important reference for the Cost and Value sections of your team project
3. Gallaugher Chapter 14: Cloud Computing & Open Source

• To be completed BEFORE case discussions in the next session and IAC3

1. Austin Chapter 6: Project Management
2. Austin Chapter 7: The Runaway Project
3. Austin Chapter 8: IT Priorities
4. Austin Chapter 9: IT and Board of Directors

• IAC3  in Moodle
• Individual Quiz 3 in Moodle
• TA3

Additional Resources: Feel free to use these resources to enhance your case analyses, discussion, discussions, or team assignments.
Bebo White's reflection on the 25th anniversary of the Web

How to use algorithms to solve everyday problems
Opportunity Cost — How Cloud Changes the TCO of Data Analytics by Inside Analysis
Transitioning to standard software: Lessons from ERP pioneers 
At the auto dealer, internet and floor salesmen are under the same roof but a world apart, close monitoring of sales encounters reveals

Do CIO IT Budgets Explain Bigger or Smaller Governments? Theory and Evidence from U.S. State Governments

Internet 101 by Google in Education (1.5 hours)