Learning Objectives
- Explain how increasingly standardized data, access to third-party data sets, cheap, fast computing and easier-to-use software are collectively enabling a new age of decision making
- Manipulate the basic functions of a data warehouse
- Case Discussions
- Team Project Forum (led by Team ?)
- Finalizing Individual Assignment on Analytics - C
- Human Face of Big Data trailer by roco films international (3 min)
- Human Faces of Big Data (1 hour film streamed from Chatham)
- What is Your Data Strategy? (1 hour HBR, executive summary available here)
- From Big Data to Big Profits (HBR) (1 hour) Executive summary here
- What is Artificial Intelligence (BBC News) (2 min)
- Machine Learning: Principles and Practice (SAS) (30 min)
- Deep Learning's Next Frontier (HBR with Andrew Ng) (1 hour)
- Analytics and IT: New Opportunity for CIOs by Thomas Davenport (1 hour HBR; executive summary available here)
- Creating a Data Driven Enterprise: Real Life Cases (MIS SMR, 1 hour)
- Only Humans Need Apply: Analysts in the Machine Age by Thomas Davenport (1 hour HBR; executive summary available here)
- Artificial intelligence for healthcare, and it can predict when you will die! (BBC news) (1.5 min)
- IBM Watson (Artificial Intelligence) and Bob Dylan (30 sec)
- The Analytics of Things: Finding the New World of IoT Data (HBR, Dr. Davenport) (1 hour)
- Information Quality by Professor Peter Aiken (18 min)
- Geospatial Technology for Powering UPS Business (5 min)
- Medical Students Crunch Big Data to Spot Health Trends (4.5 min)
- Text Analytics at Web Scale by Karl Herleman, MSA (18 min)
- Why We're Teaching Computers to Treat Cancers by PBS (8 min)
- Sports Analytics: The NFL Connects with Fans (32 min)
- Questions and Data by CMU Professor Raja Sooriamurth (50 min)
- Big Data Webinar by Teredata (1 hour recording available here)
- HBR/Oracle Webinar on Big Data & Sales (1 hour; PPT Presentation available here; recording available here)
- HBR/SAS Webinar on Leading Marketing Excellence with Analytics (recording available here)
- MIT Sloan Management Review Research Report The Analytic Mandate by SAS
- Algorithms Make Better Decisions, Except for When They Don't
Nate Silver and predictive analytics
Assignments Due Before Next Session Begins (12 hours of studies outside classroom)
- Individual Assignment on Analytics - C due
- Team Final Project
Methods 101 Series by Pew Research Center
Infographic: The surprising things you don't know about big data
INFORMS page on Analytics
Certified Analytics Professional administered by INFORMS is a rigorous recognition of analytics professionals and experts.
Data Management Body of Knowledge by DAMA defines a standard industry view of data management functions, terminology and best practices, without detailing specific methods and techniques.
Certified Data Management Professional administered by DAMA is coming soon!
Data Scientist: The Sexiest Job of the 21st Century
How to Work Confidently with Numbers People
Google Analytics Academy: The Digital Analytics Fundamentals course offered by Google's Analytics Academy is free, and provides a great foundation for our future marketers who need a solid understanding of marketing analytics on the Internet. The Google Analytics Platform Principles course is also free, and is designed for intermediate users to learn more about how Google Analytics works.
HBR/Oracle Webinar on Big Data & Sales (PPT Presentation available here)
Ten Kinds of Stories to Tell with Data
HBR Guide to Data Analytics for Managers
Is Excel Making Your Nonprofit Mediocre?
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
At UPS, the Algorithm is the Driver
Predictive Analytics: Pagerank Algorithm Reveals World's All-Time Top Soccer Team
What Do Pregnant Women Want?
Ten Algorithms That Dominate Our World
Why Websites Still Can't Predict Exactly What You Want
Most HR Data is Bad Data
For Big-Data Scientists, "Janitor Work" is Key Hurdle to Insights
Not All Scientific Studies Are Created Equal by David Schwartz (TED ED 4.5 minutes)
Diagnosing Your Decision: Deciding on How to Decide
Guess the Correlation is a simple online game that makes statistics addictive!
Beware Spurious Correlations
Use this website Spurious Correlations to discover correlations between two apparently unrelated factors
See a sample of Spurious Correlations
Detecting Bias in Data Analysis
On the Care and Feeding of Your Analytics Talent
Coke-Cola's Unique Challenge: Turning 250 Datasets into One
Webinar: Predictive Insights - Turning Machine Data Into Intelligent Action
The Big Connection: Improving Business with Insights as a Service
There are always two sides to every coin. Take a look at arguments and research supporting the value of instincts (as opposed to data-driven decision making):
Instinct can Beat Analytical Thinking
Everything you think you knew about L-O-V-E is wrong
Machine Learning
What every manager should know about machine learning (HBR)
An executive's guide to machine learning (McKinsey)
Where machines can replace humans - and where they can't (yet) (McKinsey)
A quick guide to neural networks
Deep Learning textbook by Ian Goodfellow, Yoshua Bengio and Aaron Courville. MIS Press.
Deep Learning Lecture 1 by University of Oxford
Google DeepMind teaches artificial intelligence machines to read
Robot Analysts and Robot Reporters
A new approach to supply chain risks (HBR)
Interactive Data Viz: Powering Effective Decisions (HBR)
Big Data Analytics Educational and Research Website
Free online course on deep learning by Google
Analytics and agriculture: New online library shares how analytics is transforming the way we feed the world (by INFORMS)
Tutorials
Advanced Machine Learning with Basic Excel
Resources for Health Authority Analysts
How to measure Customer Satisfaction Correctly?
Books
Big data, little data, no data by Professor Christine Borgman
Little Bee Books that explain tough concepts in data science
Analytics firms in Pittsburgh
Rhiza (Marketing Analytics)
Marinus (Human Trafficking)
Qualaris (Healthcare)
Management Science Associates
First Insight
OThot
Cognistx (Cognitive Computing)
Pensiamo (Cognitive Supply Chain)
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